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  • Writer's pictureMetric Meteor

TikTok Advertising Insights: Audience Perceptions and Benchmarks

Think about the online advertising world—it's like a big puzzle of getting people's attention. Today, we're zooming in on TikTok advertising insights. We're not just looking at the ads, though. We're also going to explore what your audience thinks about these ads and how they react to them. It's like peeking behind the curtain to see how well these ads work and what people really think. And here's the part that could impact your eCommerce business growth: We'll uncover insights that can help your brand stand out and thrive in the digital marketplace. Ready to dive into the world of TikTok ads and discover how they can contribute to your business's success? Let's go!

Exploring TikTok Advertising Insights​

Alright, let's bring our attention to TikTok Advertising Insights. Here, we'll uncover how your audience views TikTok ads and how you can use this info to make ads that they really like and, most importantly, encourage them to take action!

Entertainment Value and Brand Love

TikTok is a place where creativity and fun are super important. And guess what? This is also true for ads! When ads on TikTok are really entertaining, people like them a lot more. In fact, ads that are super fun get 25% more love from the audience compared to not-so-fun ads. This shows that TikTok is great at making ads that people enjoy and remember.

Also, TikTok ads make people feel really happy. People who use TikTok every week say they feel a lot of joy when they see ads on the app. This feeling is actually 1.6 times stronger compared to ads on other places like social media and videos. This tells us that TikTok ads are really good at making people feel positive and happy.

Brand Discovery​

Adding to this, TikTok is really good at showing people new brands and products to buy. More than half of the Gen Z users who use TikTok every week (that's 57% of them) say they find out about new brands and products because of the ads on TikTok. This shows that TikTok is like a doorway to cool and exciting new things.

TikTok ads stay in people's minds for a while. When people check out a Lead Generation Ad, a big 75% of TikTok users who use the app every week want to know more about the product. This shows that these ads are really good at making people curious and interested.

Also, TikTok's ads don't just get people's attention for a short time, they stick in people's heads. Even after three weeks, people still remember the brands they saw in the ads on TikTok. This shows that TikTok's messages are really strong and have a long-lasting effect.

Influence on Purchase Intent

When it comes to wanting to buy products, the ads on TikTok that are really fun have a big advantage. They make people want to buy 15% more than ads that are not as fun. This shows that TikTok ads don't just get people interested, they also make them want to buy products.

So, when fun, new stuff, and strong effects come together on TikTok, it becomes a special place for ads. You can really connect with your audience here, make them happy, and build strong and lasting relationships.

Create Ads with Preference of your Audience​

With an understanding of audience preferences in hand, it's time to use this knowledge and create ads that propel the growth of your eCommerce business. In the upcoming part, we'll provide you with the best practices for TikTok content, guiding you toward creating impactful ads that resonate with your audience and drive your business forward.

Embrace Entertainment​

Leverage the power of entertainment in your TikTok ads. Create content that captures attention through humor, creativity, and engaging storytelling. Remember, ads with high entertainment value have a significant advantage in terms of brand love, so focus on creating content that brings joy to your viewers.

Evoke Positive Emotions​

Tap into the sentiment of joy and positivity that TikTok users associate with ads. Create ads that evoke emotions like happiness, excitement, and enthusiasm. Incorporate elements that resonate with viewers on a personal level, making your brand relatable and memorable.

Highlight Discovery and Novelty​

Since TikTok is a platform that drives brand and product discovery, use your ads to introduce new products or unique offerings. Showcase the distinct aspects of your products that make them stand out. Make sure your ad communicates the sense of discovery and intrigue that Gen Z users often associate with TikTok ads.

Facilitate Interaction and Engagement​

Design ads that encourage viewers to actively engage with your content. Include interactive elements like challenges, polls, or calls to action that prompt users to participate and share their opinions. High entertainment value ads on TikTok tend to foster a desire for engagement, so leverage this aspect to your advantage.

Create Memorable Moments​

Design ads that leave a lasting impression. Incorporate elements that viewers can recall even after weeks of exposure. Craft content that tells a compelling story, showcases your brand's uniqueness, and resonates with your target audience on a deeper level.

Visual Engagement and Brand Moments​

Make use of visual engagement by ensuring that key brand moments in your ads are seen and retained by viewers. Utilize captivating visuals and eye-catching images that align with your brand identity and leave a visual imprint.

Influencer Collaborations​

Since influencer collaborations hold a substantial influence on audience perceptions, consider partnering with influencers who resonate with your target audience. Collaborations can add authenticity to your ads and increase engagement, especially among Gen Z users who are more likely to trust and engage with influencer content.

Incorporate User-Generated Content​

Given the influence of user-generated content on shaping perceptions, encourage your audience to create content related to your products. Launch campaigns that invite users to share their experiences or creative interpretations, fostering a sense of community and authenticity.

Focus on Purchase Intent​

Create content that not only entertains but also sparks purchase intent. Showcase products in a way that highlights their value, features, and benefits. Create content that addresses the needs and desires of your audience, inspiring them to take action and make a purchase.

Summing up: TikTok Advertising Insights​

And that's it! Today, we took a deep dive into TikTok Advertising Insights, concentrating on your audience and how to make ads that boost your eCommerce business. However, if you're curious about fine-tuning your TikTok ads, check out our dedicated post on optimizing them.

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