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5 Common eCommerce Sales Mistakes You Might Be Making (and How to Fix Them)

Updated: Nov 21, 2023

Running an eCommerce business can be a challenging task. Even with a great product and a well-designed website, there are common sales mistakes that many online store owners make. In this blog post, we'll discuss five common eCommerce sales mistakes that you might be making and how to fix them.

1. Poor Website Navigation

Poor website navigation can be a significant barrier to eCommerce sales. If your website is cluttered or difficult to navigate, customers become frustrated and leave without making a purchase. To improve your website's navigation, simplify your menu by reducing the number of categories and subcategories. This makes it easier for customers to find what they're looking for.

navigation menu good example

Optimizing Search Bar Visibility

Also, make sure your search bar is easy to find and use. Consider placing it in a prominent location, such as the header or sidebar, and make sure it's visible on all pages of your website. Furthermore, use categories and filters to help customers find products quickly. This is especially helpful if you have a large inventory of products.

mbile friendly navigation menu

Mobile Friendly Navigation

Another way to improve website navigation is to make sure your website is mobile-friendly. With more and more customers shopping on their mobile devices, it's essential to have a website that's optimized for mobile. This means using responsive design and ensuring that your website is easy to navigate on a small screen.

By improving your website's navigation, you can make it easier for customers to find what they're looking for and increase the likelihood of making a sale. So take some time to review your website's navigation and make any necessary improvements. Your customers will thank you for it!

2. Lack of Trust Signals

Lack of trust signals is a common eCommerce sales mistake that can have a significant impact on your business. If customers don't trust your website or brand, they're unlikely to make a purchase. To build trust with your customers, it's important to add trust signals to your website.

Customers reviews

One of the most effective trust signals is customer reviews. Positive reviews from satisfied customers can help build trust and credibility with potential customers. Make sure to display reviews prominently on your website, such as on your product pages or homepage.


It's also important to ensure that your website has the necessary security features, such as an SSL certificate. This is especially important if you're collecting sensitive customer information, such as credit card numbers. An SSL certificate encrypts data transmitted between your website and the customer's browser, making it more secure.

ssl certificate

Contact Information

Displaying your contact information and social media links can also help build trust with customers. This shows that your business is legitimate and that there are real people behind it. Make sure to include your phone number, email address, and physical address on your website, as well as links to your social media profiles.

By adding these trust signals to your website, you can help build trust and credibility with potential customers, which leads to increased sales and revenue for your eCommerce business.

3. Ineffective Product Descriptions

Ineffective product descriptions are a significant barrier to eCommerce sales. If your product descriptions are unclear or uninformative, customers may not understand the value of your products. To write effective product descriptions, it's essential to focus on the benefits and features of your products.


When writing product descriptions, make sure to highlight the unique features and benefits of each product. Focus on what sets your product apart from the competition and why customers should choose your product over others. Use persuasive language to encourage customers to make a purchase and emphasize how your product can solve a problem or meet a need.

product description


It's also important to use high-quality images and videos to showcase your products. Customers want to see what they're buying, so make sure to include multiple images that show the product from different angles. You can also use videos to demonstrate how the product works or to provide additional information about its features.

Key Details

In addition to product features and benefits, make sure to include important details such as product dimensions, materials, and care instructions. This information can help customers make informed purchasing decisions and reduce the likelihood of returns or exchanges.

By writing effective product descriptions and using high-quality images and videos, you can help customers understand the value of your products and increase the likelihood of making a sale. So take some time to review your product descriptions and make any necessary improvements.

4. Hidden Shipping Costs

Hidden shipping costs can be a significant deterrent to eCommerce sales. Customers are often deterred by unexpected costs at checkout and may abandon their carts altogether. To avoid this issue, it's essential to be transparent about your shipping costs.

Displaying Costs

One way to address this issue is to clearly display your shipping costs on your website. Make sure to include shipping costs on product pages, as well as in the shopping cart and checkout pages. This way, customers can see the shipping costs before they make a purchase, which can reduce the likelihood of cart abandonment.

Offering Free Shipping

Another approach is to offer free shipping for orders over a certain amount. This can incentivize customers to add more items to their cart and can increase the average order value. Make sure to clearly communicate your free shipping policy on your website, so customers know what to expect.

Calculators of Cost

You can also use shipping calculators to give customers an idea of shipping costs before they reach the checkout page. This can help reduce sticker shock and increase transparency. Customers can enter their zip code or location to get an estimated shipping cost for their order.

By addressing hidden shipping costs, you can increase transparency and trust with your customers. They will appreciate knowing what to expect and can make informed purchasing decisions. So take some time to review your shipping costs and make any necessary adjustments.

5. Poor Customer Service

Poor customer service can be a major obstacle to the success of your eCommerce business. Customers who have a negative experience with your customer service are less likely to return for future purchases and may even leave negative reviews online.

Prompt Response

To improve your customer service, it's essential to respond promptly to customer inquiries and complaints. Make sure to provide multiple ways for customers to contact your business, such as email, phone, and live chat. This way, customers can choose the method that's most convenient for them.

Multiple Contact Channels

It's also crucial to provide clear and helpful information on your website, such as shipping policies, return policies, and contact information. Make sure that this information is easy to find and understand, so customers can make informed purchasing decisions.

Consider offering live chat support or a knowledge base to answer common customer questions. This can help reduce the volume of inquiries and provide customers with quick and helpful answers.

Informed Support

Finally, make sure to train your customer service team to handle customer inquiries and complaints professionally and empathetically. Encourage your team to listen carefully to customer concerns and to work towards finding a satisfactory solution.

Summing up: eCommerce Sales Mistakes

To sum it up, eCommerce sales mistakes can have a significant impact on your business. However, by identifying and addressing these mistakes and implementing effective strategies, you can increase your eCommerce sales and build a successful online store.

To achieve this, it's crucial to focus on improving your website's navigation, building trust with your customers, writing effective product descriptions, avoiding hidden shipping costs, and providing excellent customer service. By doing so, you can ensure that your customers have a positive experience on your website and are more likely to make a purchase.

Don't let these common eCommerce sales mistakes hold back your business. Take the necessary steps to address them, and you'll be well on your way to achieving eCommerce success.

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